What is a page banner?

I opened Adobe Fireworks, then opened new project and changed the canvas width and height settings so I can make the canvas in a shape of the banner. Then I selected the rectangular tool and made a background and changed the color to dark gray. Then I changed the stroke of the background. After that I made the movies name and selected certain filters to make it fade away, I also changed the stroke of the letters to make a glow effect on the letters which makes it stand out from the rest of the banner. Then I imported two images into the file and pasted them on my banner after adjusting their size till I was satisfied with the way they look. I had to change layer position so the images don't go under the background and not on top of the title. Then I saved the image as .jpg.